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Super Brand

David Fleming’s ESPN.com column, Are the Steelers the Greatest Franchise?, compared the Steelers success of the past 35 years to that of other sports teams and lauded the organization for maintaining a winning franchise over the long haul.

The article didn’t mention it, but the franchise has also been successful at the marketing game. The special relationship the team has with members of Steelers’ Nation proves to be a case study in how to build and maintain a strong brand:

Leadership and Vision: The Rooney family has owned the team since the 1930’s and has instilled the company vision and values throughout the organization. They lead with the big picture in mind while many of their contemporaries have made knee jerk decisions in search of instant gratification.

Understand Your Target Market and Meet Their Needs: On the field, the team has subscribed to a hard nosed philosophy based on staunch defense and the ability to run the ball. The style matches the ethos of the region: Work hard, play hard.

Cultivate Brand Loyalty Through Consistency: Noll, Cowher, Tomlin…Franco, The Bus, Fast Willie…Defense, Defense, Defense. Customers become loyal, passionate believers because they know what to expect. Games become events, like extra holidays that families schedule their activities around.

Keep It Simple: It doesn’t take long for someone to recognize the Terrible Towel and know what it stands for. The Steelers uniforms have looked pretty much the same since forever. Even the name of the team’s stadium–Heinz Field-quickly registers with even casual fans.

Less is More. The Steelers stay true to the core product: football in its purest form. No cheerleaders on the sideline. Owners don’t try to become celebrities. Players who make it about “Me” are either ignored in the draft or soon gone from the team. Can you say Plaxico?

The Steelers have remained focused on their vision and values for forty years. On the field, the results have been super, as in six Super Bowl wins. Off the field, the Steelers have created a Super Brand known throughout the world.

David M. Mastovich is the President of Massolutions, a strategic marketing firm that focuses on improving the bottom line for client companies. Massolutions develops, implements and evaluates integrated marketing, development, public relations and communications programs that increase awareness, revenue and market share for clients.

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2017 DC ICONS Direct SUPERMAN Rebirth NEW 6″ Inch Action Figure MOC

Most popular superman eBay auctions:

NEW DC Comics Batman vs. Superman Dawn of Justice: Superman Statue Clark KIDZ

$60.99
End Date: Saturday Nov-4-2017 12:00:27 PDT
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End Date: Friday Nov-3-2017 19:06:36 PDT
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superman eBay auctions you should keep an eye on:

NEW DC Comics Batman vs. Superman Dawn of Justice: Superman Statue Clark KIDZ

$60.99
End Date: Saturday Nov-4-2017 12:00:27 PDT
Buy It Now for only: $60.99
Buy It Now | Add to watch list

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End Date: Friday Nov-3-2017 19:06:36 PDT
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NEW DC Comics Batman vs. Superman Dawn of Justice: Superman Statue Clark KIDZ

$60.99
End Date: Saturday Nov-4-2017 12:00:27 PDT
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Buy It Now | Add to watch list

DC Comics: Blueline Superman Action Figure Limited Ed Jim Lee Sketch CHOP
$22.08
End Date: Friday Nov-3-2017 19:06:36 PDT
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Super C Video Conversion Software – Full of Options, Supports Most File Types, No Spyware, and Free!

During all of my years of working with audio and video, not once have I come across a conversion program more versatile, more configurable, more helpful than Super C. You can get very specific with what you want/need (which may confuse some people, but remember, Google is your friend!) It has a small resource footprint. You can batch convert multiple files. There are so many options!

I use Super C all the time. One of the features that I particularly like is that you can have it save your new file in the same folder as the one being converted automatically (without a “Save As” prompt). This speeds up the process, as I no longer have to tell it to do this every time. Also, it makes it very easy to find where the files are (instead of searching for some seemingly random default folder). You can also change the bitrate, framerate, dimensions, decoder/encoder combo, boost or diminish volume, exclude audio or video, create animated gif, crop or pad video dimensions with black, encode only a portion of the video, take jpeg snapshots at a certain point, and on and on and on!

It is particularly useful for creating web-ready videos or videos for hand-held devices. It has preset standards for your iPhone, Zune, Nintendo DS, PS3, and PSP. It also has presets for VCD, SVCD, DVD (VOB), 3GP (for cell phones), M-JPEG (for digital picture frames), and “Sequence Of Images” for a “frame dump” of the images that compose the video itself (this one requires a lot of space/processing power for long videos). It also seems that for the “Sequence Of Images” feature, the image quality is pretty good compared to other programs with screen shot/frame dump capabilities. All in all, it’s pretty amazing what it can handle.

Every once in a while I try to do something it won’t do, but every time it’s been because I had a setting incorrect. I just Google the error, and someone before me who had the same problem has already had the answer supplied. Typically it’s the decoder (you change it to a different one, and “TADA!” it works again).

In the world of video transfer and conversion, there are many many programs and tools out there. It’s very nice to have just ONE that works for almost everything, and doesn’t install a bunch of junk! I’m sure you understand if you’ve looked for free utilities before how much garbage and clutter you end up with in experimenting to find something that’s going to do what you need. Well, no more!

You can get Super C at their website. The catch is finding the download link among the ads! Don’t worry, the ads are all work safe. This is the only gripe I have. But hey, if I have to find a download link among some non-offensive ads for such a great program, I’ll do it every time.

Bryan Clark has been working with computers and audio video equipment since he was 9. His interests are very diverse, but almost all incorporate some aspect of technology and its practical application. Currently he is managing the San Diego branch of DVD Your Memories, a company that specializes in converting old media formats to digital, using today’s technology to convert yesterday’s memories for tomorrow’s understanding. He also does much of the research for and repairs of the equipment used in their offices.

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Most popular Superman auctions

superman eBay auctions you should keep an eye on:

NEW DC Comics Batman vs. Superman Dawn of Justice: Superman Statue Clark KIDZ

$60.99
End Date: Saturday Nov-4-2017 12:00:27 PDT
Buy It Now for only: $60.99
Buy It Now | Add to watch list

DC Comics: Blueline Superman Action Figure Limited Ed Jim Lee Sketch CHOP
$22.08
End Date: Friday Nov-3-2017 19:06:36 PDT
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DC Collectibles Icons Superman Rebirth 6in. Action Figure

superman eBay auctions you should keep an eye on:

NEW DC Comics Batman vs. Superman Dawn of Justice: Superman Statue Clark KIDZ

$60.99
End Date: Saturday Nov-4-2017 12:00:27 PDT
Buy It Now for only: $60.99
Buy It Now | Add to watch list

DC Comics: Blueline Superman Action Figure Limited Ed Jim Lee Sketch CHOP
$22.08
End Date: Friday Nov-3-2017 19:06:36 PDT
Buy It Now for only: $22.08
Buy It Now | Add to watch list

2017 DC ICONS Direct SUPERMAN Rebirth NEW 6" Inch Action Figure MOC
$22.95
End Date: Friday Nov-3-2017 9:51:37 PDT
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Clicker Training For Dogs – Learn How to Become a Super Trainer

Clicker training for dogs is a form of training that combines four core strategies necessary for positive training to be effective with use of a sound making device called a clicker. Training a dog is neither magic, nor hard to learn. It does, however, take some time to learn what to do, and a commitment to learn how to do it effectively. Anyone can learn to be an effective enough trainer to teach their dog to do just about anything their dog is physically capable of doing. There are just four core strategies, that if carefully followed, will result in effective training. Master the these four core strategies, and you will become a super trainer capable of effectively training your dog to do, on your command, most anything his body will allow.

The core strategies you have to learn to use effectively to become a super trainer are all based on signaling to your dog through clicking the exact behavior that you desire, that is, the exact behavior that will be rewarded. The correct use of these four strategies will result in training that is quick, and effective. These core strategies are:

Learning the exact moment to click and reward
Knowing exactly which behaviors, or combination of behaviors you expect your dog to do in order to receive the reward
Learning how long your dog will have to work in order to earn the reward
Understanding the type, and quality of reward to give your dog for performing the expected behavior

An effectively trained dog is a dog you can safely, and proudly take anywhere. He reliable responds to your cues and commands, and is mannerly and safe around people, things, and other dogs. He might even have learned cute tricks or behaviors to entertain you and your friends such as playing dead, or dancing. By learning to use each of the four core strategies effectively you could even train your dog to perform some very useful behaviors on your command, like putting the dog toys away, or laying on his mat while you are eating. You can teach your dog to do all these things, and more using clicker training for dogs and mastering the correct use of the four core strategies. You will be a super trainer.

Having a super dog results from super training. The help you need to become a super trainer can be found at http://www.obediencedogtraining-becomesupertrainer.com Learn more about the clicker training for dogs information resources available to you so you can effectively train every behavior you want your dog to perform.

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Super Luxury Development in Mumbai

India, with a 20.5 per cent increase in the number of HNWIs to 100, 015 recorded the second-highest growth rate in HNWIs globally, said the annual World Wealth Report by Merrill Lynch and Cap Gemini. India trailed only Singapore, where the increase in HNWIs grew by 21.2 per cent. The HNWIs are keen to flaunt their wealth & acquire prestige assets.

Realizing the market for super-luxury homes, more and more developers are coming up with million dollar homes in formats ranging from condominiums and suburban town houses to golf villas. These millionaires could be professionals earning in the excess of 1 crore per annum, industrialists and businessmen. Add to this list NRIs from the US and the UK and one can conclude that super premium housing in India is on a high-growth trajectory.

Along with high disposable incomes there are other trends that are fueling the demand for super luxury homes. Members of the joint family who are breaking away invest money from their ancestral property in new super luxury developments. Besides the super rich are upgrading from old buildings (which no amenities to speak of) to new buildings which have a pool, a gym, lift men and a concierge, not to mention enough parking for family’s many cars.

The Mumbai’s richest live in ‘Presidential Apartments’ .

Presidential apartments are super-premium apartments in exclusive neighborhoods. These apartments are large; typically in the 4,000 to 7,000 sq ft range, though some can go as large as 10,000 sq ft. Some of the presidential apartments have as many as 8-10 bedrooms. The prices for these average Rs 30,000-35,000 per sq feet and above.

The characteristic feature of a presidential apartment is its privacy and exclusivity, rather than the amenities offered. So you have one apartment per floor, with the habitable floors starting from the 10th floor level or above, in order to rise above the clutter of the buildings around. Besides space, these buildings have top-notch clientele, people that each of the prospective buyers would like to associate with. Most are sold by invitation only to the chosen few to maintain the exclusivity of the community.

The super luxury addresses in Mumbai are Nariman Point, Cuffe Parade, Napeansea Road, Colaba, Carmichael Road, Altamount Road and Worli. Some of them have been listed below.

How to ensure that your development produces maximum returns ?

How to manage your hotels and channels so as to maximize yields, increase sales and improve profits?

How do you ensure that your restaurant and other hospitality projects are well conceptualized, marketed and scaled up ?

Sarvajeet Chandra frequently writes on above questions. For more insights and opinions please visit his company [http://www.sapphirez.co.in]

Sarvajeet runs also run a site on strategic planning and execution . Please visit at http://www.mastersungroup.com

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